“It makes animation much more like a live-action set, where we can move the camera to any location,” explains Burstin. Each scene was fully built in 3D so it could be seen from all angles in context with the lighting, textures, effects and animation. The team combined Unreal’s technology with motion capture and keyframe animation. The Eevolver team achieved both through the story and the approach to the production. While creating this spot, the studio’s focus was to build upon the previous campaigns while also integrating a modern style. This would have previously been an enormously time-consuming render undertaking.” The quality of fur we were able to create using Unreal Engine’s new hair and fur rendering made it possible to have film-quality fur on multiple bears animating in one scene. “We started with our traditional pipeline, using Maya/Houdini, and then integrated Unreal’s new fur features, which completely changed the potential of the production. “The biggest achievement on the project was using the newest in real-time fur techniques,” says Stacy Burstin, president of Eevolver. Eevolver started by building on previous campaigns and integrating the newest real-time technologies to bring the furry bears to life. The company used Unreal Engine’s new real-time fur features to bring the bears to life.įor the holiday campaign, Eevolver was tasked with taking the iconic polo bears, along with a new bear, on a journey from the Ralph Lauren flagship store in New York City, through Central Park, to the snowy streets of London, on to Paris’s Eiffel Tower, then to Shanghai before returning to NYC.
Eevolver, an LA-based production studio, was commissioned by Industrial Color to reimagine the iconic Ralph Lauren polo bears for the 2021 fragrance campaign.
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